Madhuri Dixit is one of the most bankable personalities in Bollywood. There isn’t a soul in India who is not an admirer of her grace, charm and splendor. Be it any platform, her magic has never failed to captivate the audience.
Lately, India’s Dhak-Dhak girl became the brand ambassador of “Dabur”and featured in the brand’s new multimedia campaign for the air freshener brand “Odonil”.
Conceived by McCann Erickson, the TVC is designed to promote Odonil’s improved fragrance.
The ad has been given a very homely touch. It opens with a young girl painting flowers on the wall and recalling the wonderful experience of a heavenly floral scent she enjoyed at her aunt, Madhuri’s house.
Desiring the same sweet fragrance, she complains to her mother that their home lacks a pleasant fragrance despite her painted flowers on the wall. Madhuri, then, enters the scene to introduce the magic of Odonil to the audience.
“Odonil, as the oldest and best known air fragrance brand in India, is geared to make the most of this with this superior new product and an iconic new brand ambassador. We are confident that Odonil 2X will further strengthen the brand’s presence in homes across India.” Commented Rajat Nanda, brand head – Odonil, Dabur India said.
Previously, Dabur had roped in the legendary Karishma Kapoor to endorse Odonil products.
Madhuri is currently gearing up to return to the silver screen with her upcoming movies “Dedh Ishqiya” and “Gulaab”