PID Pakistan

The premier skin care brand, Lux has rolled out its latest TVC for its new Lux Perfumed Soap Collection featuring the beautiful brand ambassador trio, Mahira Khan, Maya Ali and Mawra Hocane.

PID Pakistan

The hype around the new ad was due to the three popular stars coming together to promote the three variants, Hypnotic Rose, Elegant Gardenia and Charming Magnolia.

The ad resonates with the Lux girls and the connection with each star is well represented according to their personalities and what the divas are known for. Mahira for her flawless acting skills and her portrayal of emotions. Maya Ali’s effortless style and Mawra for her beauty, innocence, and infectious smile.

Mahira embodies ‘Hypnotic Rose’ which has a rich floral scent of musk vanilla combined with the rich aroma of red roses that make the fragrance of the soap glamorous just like the star herself.

The second variant, Charming Magnolia has rich notes of exotic Kashmir Wood together with the sweet Magnolia fragrance which personifies Mawra perfectly.

The Teefa in Trouble star, Maya Ali introduces the third variant, ‘Elegant Gardenia’ which is a mixture of Cedarwood oil and Japanese gardenia that makes an enchanting scent. Maya is all about elegance and class just as the Elegant Gardenia!

Previously, Fawad Khan starred in the Lux commercial alongside Mahir Khan. But this time around, the brand brought back yet another face for Lux. None other than, Project Ghazi actor, Sheheryar Munawar.

Needless to say, the suave star personifies the brand brilliantly but as a Fawad fan, we did miss catching a glimpse of our Khoobsurat Khan!

The TVC is a treat to watch with the gorgeous Lux girls looking stunning in the bespoke gowns they adorn. It has been directed by the maestro himself, Asim Raza. The commercial was shot at a picturesque location, the Noor Mahal in Bahawalpur and gives a classic yet glamorous feel to it which is a core trait for the brand’s positioning.

Stay tuned to Brandsynario for latest news and updates.

PID Pakistan