LUX Hires Blind Photographer to Shoot Katrina Kaif


By Pashmina Zulfiqar Ali

A born blind photographer ‘Bhavesh Patel’ shot Bollywood Superstar Katrina Kaif for LUX’s latest campaign.

Who would have ever imagined a TV commercial shoot with a blind photographer but shunning all difficulties aside, beauty brand LUX hired Bhavesh Patel, a trained photographer under ‘Blind with Camera’ for their latest campaign shoot.

Watch the Ad below:

Post by LUX.

When advertising becomes responsible, then people like bhavesh Patel say these golden words;

“Visually impaired Person (VIP) has really become a Very Important Person (VIP).”

‘Blind with Camera’ has been working very hard and has won many awards in different categories and has been recently awarded the ‘Manthan Award South Asia & Asia Pacific Award’ for 2014 under the category e-Inclusion and Accessibility.

See Katrina’s fascinating portraits clicked by Bhavesh Patel:

kat-1 kat-2



Find below the story of Bhavesh Patel, where he speaks about Magical and flowery kind of smell at the time of shoot which actually helped him clicking the perfect portraits.