L’Oreal has revealed a brand new skin sensor called “My UV Patch” at CES 2016. My UV Patch is a transparent skin-like sensor- serving as a UV rays detector; it informs the consumer how much damage is caused by ultraviolet rays. The skin patch will be launched in summer 2016 in the UK and 16 other countries.
The patch contains a photosensitive blue dye, changing color when exposed to UV rays, detecting the level of sun exposure. The patch is disposable, lasting around five days, and can be used on any areas of the body.
Designed by PCH International, it is developed by the firm’s incubator department, a team of 25 scientists and researchers, working around the globe.
L’Oreal Paris Creates Augmented Reality Ad feat. Sabeeka Imam
To check results, consumers must take a picture of the patch and check via the supporting app- it then analyzes any changes and tells whether and how the skin may have been harmed.
According to an interview with BBC, Guive Balooch global vice president of L’Oreal’s Technology Incubator said, “This innovation allows us to measure skin properties in reality and could serve as a framework for potential products.” This tech-savvy invention is the first example of a flexible wearable product, Balooch believes.
This tech-savvy invention is the first example of a flexible wearable product, Balooch believes.
Contributed by Hina Zahir Imam.
