LOreal Launches

Hot off the international fashion week runways, L’Oréal Professionnel, the Parisian house of hairdressing, launched their coveted Hairchalk collection in Pakistan through exclusive makeovers for salon professionals and members of the press at the Professional Products Academy located in The Forum, Karachi on Monday, 10th March 2014. Hairchalk is now available across select salons in Pakistan starting March 2014.

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The biggest global hair trend of the year, Hairchalk is L’Oréal Professionnel’s revolutionary new temporary hair colour that comes in six vibrant shades including Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party, Coral Sunset and Bronze Beach. The Hairchalk range is inspired by the way people accessorise with make-up and nails, allowing patrons to change hair shades as often as they do their shoes, jeans or nail polish! 

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he new range of hair colour polish has most recently been trending across shows at London Fashion Week and sported by some of the world’s biggest celebrities such as Alexa Chung, Katy Perry, Avril Lavigne and Lady Gaga. Hairchalk can be applied in salons or at home and lasts for up to two shampoos.

Mona Hussain, General Manager, L’Oréal Professionnel Products Division, said on the launch of Hairchalk, “Hairchalk has emerged as one of the biggest catwalk, fashion and celebrity trends globally. It’s the perfect product for fun, colorful hair without the commitment. You want it, you wear it. You take it off when you are done, like your jeans or nail polish. We are delighted to bring L’Oréal Professionnel’s definitive Hairchalk to Pakistan, bringing the latest in temporary hair color to fashionistas in Pakistan. Get chalking today!”