Unilever Pakistan has yet again failed to miss any chance of hitting the screens of masses in the festive season of Ramzan. This time, the #GermFreeRamazan activation conducted by Lifebuoy has become one of the most buzzing videos on social media.
Posted only a day ago, this digital campaign has already bagged more than 10,000 likes and 145,047 Views.
The video has a background of a very modest setting revolving around the storyline of a child whose father is a street vendor who sells samosas for a living. By installing portable basins alongside hawkers, the video inculcates hand washing habit by beautifully associating better hygiene with the brand.
Have a look at their video below:
[fb_embed_post href=”https://www.facebook.com/LifebuoyPakistan/videos/866376720116749//” width=”550″/]
Small things about Ramzan such as samosa vendors and neighbourhood culture are notable elements which have not been noticed and highlighted by advertisers this year. It is a pleasant and fresh surprise to see the creation of local and relevant content on the social media forums.
What was your reaction to this video? Share with us in the comments below!