LG has launched the World’s Slimmest ad to promote its new, four millimeter thin television. The ad is printed on the spine of a Nordic Hi-Fi magazine called ‘Sound & Vision’ whose thickness is exactly the same as LG’s new and curved OLED TV. M&C Saatchi Stockholm has conceived and designed this ad.


OPTP

  • BRAND: — No Brand —
  • AGENCY: M&C Saatchi, Stockholm, Sweden
  • CAMPAIGN TYPE: Print Campaign
  • CATEGORY: Technology