LAYS, the popular brand of potato chips owned by Pepsico in Pakistan is one global Western brand that understands its local market well. LAYS chips take on a fun local vibe everywhere around the world by bringing out certain flavors that are unique only for that market and suit local tastes.
LAYS Pakistan has re-launched its Chaat Street range again this year as a limited time edition after making a popular debut last year. The Chaat Street range reflected popular street food culture in Pakistan, including Dahi Baray and Mint Chutney.
‘We as Pakistani’s are absolute flavour-lovers and variety-seekers’ said Beenish Hussain – Marketing Manager, Pepsico Pakistan. ‘These little joyful things remind us how strong are our bonds to our distinctive roots and how much pride we take in our cultural identity -such as the taste of our favorite Pakistani food.’
Lays Dahi Baray have captured the tangy taste of spicy yogurt in crisp potato chips, while Lays Mint Chutney has captured Pakistan’s traditional savory green chutney that goes just about with everything. Local fans were delighted when Lays Pakistan announced the relaunch on its Facebook page to over 750,000 fans.
‘(ChaatStreet) is the best one yet!’ tweeted one fan.
The Lays Facebook page features regular posts showcasing a fun brand that has kept its global image while fitting into Pakistan’s vibrant culture.
Here are some cool pictures shared on their Facebook page:
With the Chaat Street flavors presenting a contemporary twist on Pakistani tradition in the universal style of Lays adapting to cultures around the globe, it seems like Pakistani swag is back indeed.
