Cosmetics salon MakeUp In Paris hit the French capital last week, showcasing some of the hottest beauty developments happening in the beauty industry right now.
The reason for much of the excitement was the show’s famous “Innovation Tree”, which unveiled 28 of the most cutting-edge new products currently in development.
These included “Eyenrow Designer” by Bomo Trendline, a system that allows users to dye their brows by combing them with a brush. The paraben-free color lasts up to 24 hours and can be removed with a regular make-up remover.
Additional makeup solutions also included “Moonlight Kiss Fluo Lipsticks” by Alkos, which provide lips with fluorescent brightness while protecting and moisturizing them with vitamin E, and the “Spacy Art & French Pen” by Bomo Trendline, a manicure pen containing more than 18 colors.
Innovative formulas also provided a talking point, with Gotha Cosmetics’ “Bi-Metallic Eyes & Face Color Veil” looking like a future hit. The refreshing gel texture creates a light veil over the eyes or face, and the intensity is variable like a stroboscope. The brand’s “Color Igloo And Pearly Color Igloo” product, a series of powders which stimulate the senses upon application and which come in four different shades, also featured on the Innovation Tree.
In terms of packaging, future innovations could include the “BeautiLock Airlight Compact” by Eurovetrocap, a compact box with a patented sealing technology that ensures tightness efficient air with less than 1% weight loss for solvent based products and water, and “Beaded Lipgloss Pack” by Toly, designed for beaded lipgloss and featuring a pearl grinding pump.
The current trend for integrating technology and makeup was also well represented, via Wishimages’ “My Smart Makeup” app, which detects and analyzes facial shapes for personalized makeup advice.
