Kurkure is one of the leading names in the snack brand industry. The super tasty and crunchy snack is quite popular amongst the millennials due to its variety of spicy flavors.
Over the years, the brand has positioned itself as a fun snack with its advertising strategies targetted towards the youth.
Recently, Kurkure India has sparked a debate on social media, this time for a message printed on its packaging.
The contentious message is raising many eyebrows and making people wonder the concept behind the Kurkure advertising it on its packet.
The lines state:
Roz Milte Hain Lift Me
Par Silent Hain Why
Kurkure Khul Jaaye Toh
Family Bun Jaye
Check out the picture below
The picture of the packaging made its way to the popular Facebook group, Khalid Alavi Marketing Next, and Pakistani marketing enthusiasts cannot stop trolling Kurkure India.
It’s true that whether Indian or Pakistan, brands are using the element of wedding and dancing in most of their commercials.
People just could not relate to the absurd idea of a snack kickstarting a family.
The question arises if a similar strategy will soon be spotted in Pakistan?
Let’s wait and watch.
What do you think about Kurkure India’s packaging? Let us know in the comments below.
