Kohinoor Basmati Rice is an Indian product which is a part of Kohinoor Foods and this recent 2 Minute 16 second TVC has been conceptualized by Crayon Advertising Ltd. The Ad film is based in New York.

Gul Ahmed Summer Lawn 21

The advertisement itself is another attempt by the Indian Media to bridge the gap between Indians and Pakistanis. Take a look at the spot: