Van Gils’ latest ad campaign stars a rather unusual figure, 500 lbs. eight feet tall Lions. Yes, the ad agency SSSS & Orchestra has taken on board Kevin Richardson, the lion whisperer.
The men’s fashion brand has recently signed a three-year contract with the Dutch national football team (KNVB) becoming their official tailors for the forthcoming FIFA World Cup in Brazil.
This particular ad campaign shows their support for ‘lions’, the endangered species which is also the country’s national symbol and a representation of courage.
Kevin Richardson has been working with wild lions for many years. The man is an internet sensation with numerous videos of him playing; hugging and wrestling lions.
However in Gils’ ad Richardson does again what he is famous for, but with a little twist. He calls them, hugs them and even puts on his Van Gils suit to play football with them.
Van Gils is not just the proud tailor of the KNVB but also a supporter of wild lions, with Kevin Richardson as the brands’ ambassador. In order to offer some help Van Gils will be donating 50 Euros per sold suit from the KNVB Collection to the Kevin Richardson Wildlife Sanctuary
“Van Gils believes that the right clothing gives men the confidence to get the most out of life, and Kevin doesn’t just do that for himself, but he also does it for the lions“, says Robert Meijer, CEO of Van Gils.
However in Gils’ ad Richardson does again what he is famous for, but with a little twist. He calls them, hugs them and even puts on his Van Gils suit to play football with them.
Van Gils is not just the proud tailor of the KNVB but also a supporter of wild lions, with Kevin Richardson as the brands’ ambassador. In order to offer some help Van Gils will be donating 50 Euros per sold suit from the KNVB Collection to the Kevin Richardson Wildlife Sanctuary
“Van Gils believes that the right clothing gives men the confidence to get the most out of life, and Kevin doesn’t just do that for himself, but he also does it for the lions“, says Robert Meijer, CEO of Van Gils.
Van Gil’s promotional campaign’s video has received more than 1-million views on You Tube so far!
