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Katrina Kaif’s latest stereotype-breaking TVC where she tells all young Indian women ‘When the right time to get married by Titan Raga is creating waves on social media.

Dressed as a beautiful traditional bride, the 31-year-old Bollywood diva tells girls not to marry for all the wrong reasons. Simple yet hard-hitting, the 45-second TVC hits the emotional chord with millions of young women in India.

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Watch the ad here:

 

TITAN RAGATITAN RAGA – Created by Ogilvy & Mather Executive Chairman & Creative Director: Piyush Pandey, NCD: Rajiv Rao ECDs: Kainaz Karmakar & Harshad RajadhyakshaCopywriters: Kainaz Karmakar & Harshad Rajadhyaksha Account Management: Tithi Ghosh, Sindhu, Akshata Brand Planning: Sreenesh Bhat, Susan MathenProduction House: BreathlessFilmsDirector: Vinil MathewProducer: Swadha Shetty

Posted by Harshad Rajadhyaksha on Friday, April 24, 2015

TITAN RAGA – Created by Ogilvy & Mather Executive Chairman & Creative Director: Piyush Pandey NCD: Rajiv Rao ECDs: Kainaz Karmakar & Harshad RajadhyakshaCopywriters: Kainaz Karmakar & Harshad Rajadhyaksha Account Management: Tithi Ghosh, Sindhu, Akshata Brand Planning: Sreenesh Bhat, Susan MathenProduction House: BreathlessFilmsDirector: Vinil MathewProducer: Swadha Shetty

Posted by Harshad Rajadhyaksha on Friday, April 24, 2015

Conceptualized by Ogilvy & Mather, Titan Raga’s #HerLifeHerChoices campaign successfully provokes people to think and acknowledged the rights of a new women, who is independent, confident and deserves the best.

With this campaign, the luxury watch brand has successfully targeted the woman of today and, needless to say, the campaign proved to be a hit amongst the masses.

Social media appreciation started pouring in with #HerLifeHerChoice and #WillKatrinaSayYes

 

When is the right time to get married? – Marry when you find someone who deserves your time. Couldn’t agree more. #WillKatrinaSayYes

— ????? ????? (@sumits_kumar) April 25, 2015

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