If you have heard Nicki Minaj’s catchy song “Anaconda”, the tune “Kodaikanal Won’t” by Indian rapper “Sofia Ashraf” will strike an instant déjà vu sensation, for it’s a parody of Minaj’s melody as a protest against Unilever, harming her city.
Attempting to draw attention to Kodaikanal’s alarming environmental downfall -allegedly resulting from Unilever India disposing off deadly waste in the city 14 years back, the creative Chennai musician crafted a hip way to expose the issue to rest of the world.
Watch the quirky video by the Eastern rapper here.
Sofia Ashraf who is also the Creative Supervisor in Ogilvy Mather, vehemently reveals in her musical tale about the dirty secret of the corporate behemoth. Seemingly, Hindustan Unilever dumped toxic mercury from its thermometer factory and failed to clean the mess up. This apparently affected the lives of hundreds of former workers and contaminated the forest area around.
“Kodaikanal won’t step down till you make amends now, Unilever clean up your mess,” raps the Sofia of the South. In just two minutes, she shames Unilever with her hard-hitting jibes on its popular brands like Pepsodent, Lifebuoy and Fair & Lovely.
Soon after her tuneful vent against the Indian subsidiary, a movement rose on Twitter demanding Hindustan Unilever to make amends for creating a havoc in Kodaikanal
— Riyas (@Shibiriyas) August 2, 2015
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