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The TVC, created by Lowe Lintas, is an extension of the earlier ‘No Ullu Banaoing’ campaign, and is timed with the Independence Day spirit and to celebrate freedom from cheats. Idea has long made a mark with its witty television commercials. Their latest is a humorous extension of the earlier ‘No Ullu Banaoing’ campaign. The TVC brings together a choir consisting of people from across the nation singing a quirky anthem. However, instead of just celebrating freedom, it is celebrating our freedom from being a made a fool of!