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This social awareness video ‘I Am That Change’ is a great initiative that makes you think about the country and our contribution to it everyday. It makes you realize how we used our little power to outgo things. Produced by Allu Arjun and directed by Sukumar, this video makes you understand why firstly changing ourselves is essential for the country than wanting the country to change all of a sudden. Performing ones duty is a form of Patriotism, Change begins with us, “I am that change. Be that change”.