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The above video shows that how the iconic golden fries of McDonald’s are made. The video was made as a part of McDonald’s consumer oriented, Transparency Campaign called “Our food. Your questions”. The 5 minute video clip is hosted by, Grant Imahara who takes the viewers through the french fries making process in reverse which are namely; Freezing, Partial Frying, Ingredient Dip, Potatoes Cutting, and finally to field of potatoes. The customer’s power to make or break a brand is ever-growing in the internet age of today. This campaign is aimed at elating the brand loyalty and brand image level of McDonald’s after which the customers will be lovin’ it even more!