Honda’s Print Ad Campaign Uses Auto-Correct Humorously

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Honda has come up with a clever and humorous print ad campaign for the promotion of its cars.

These ads utilize the auto-correct function in messages to publicize how incorrect cars can be exchanged for the correct ones. Conceptualized by McCann Tel Aviv and published in July 2015, these ads recapture creative insight by the brand, Honda regarding trade of wrongly chosen cars to the correct ones by utilizing the idea of auto correct feature in mobile phones.

Take a look at the Ads:

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