Hilal has rolled out a new TVC campaign for Fresh Up refreshing gum, called “Sub ko Fresh Kerday Andar Sey”. The brand has taken a diversion from its usual strategy of using brand endorsements and went for a comical appeal this time around.

Targeting the youth, the advert has a funny tone and shows a young guy being chased by a ghost. However, Hilal Freshup becomes his savior and helps him to escape from the monster.

See Hilal Freshup New TVC here!

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