We’ve all heard our mothers and our nanis and dadis say that everything was purer in their youth, how everything was natural, and they didn’t have all these chemicals in their diets and lifestyle.

So, while modern science is a blessing to all of us, there’s something to be said for all the totkas and tricks that our ancestors have passed down through the generations.

Also, with our modern lives getting busier by the day, it’s becoming harder to eliminate all the toxins and chemicals from our diets and take care of ourselves and our health with so many things to be done, while keeping up with all the demands of our professional lives.

Enter Hamdard Safi. Safi is a household name in Pakistan, and it has been trusted and used by women of all ages for decades. Hamdard Safi is a blood-purifying tonic made from all-natural ingredients, like Azadirachta indica (neem), Smilax chinensis (chob-chini), and Sphaeranthus indicus (gulmundi), the combination of which not only purifies the blood, but also helps get rid of such imperfections as acne, boils, and even blood disorders.

For Safi, the goal has always been to empower women, and allow them to feel comfortable in their own skin, hence the new tagline, #nayachehranayepehchan of their new campaign, which reflects their commitment to helping modern women live their lives without having to slow down, no matter what their goals are.

Their newest campaign focuses on the strong women in our society, who break barriers every day, and don’t let anything stand in the way of their goals.

Our personal identities are closely tied to our physical identities, and Safi is the perfect companion for the strong and powerful women who empower not only themselves but others around them too. In our busy lives, it’s even more important to take care of our bodies, and Safi allows us to focus on the things that matter.

Safi clears the skin up by purifying the bloodstream through completely natural and safe ingredients, and provides a comprehensive solution to all your skin problems, as well as purifying from within, and without, leaving you with a #nayachehranayepehchan.