Once upon a time, people were hesitant to show their true feelings or who they were on the inside, but then they discovered a wonderful space where they could shine the spotlight on their individual selves and be celebrated for it.

This magical place is called the INTERNET. The only space where you can be a loud and proud and still gain the craziest admiration from people around the world…

To look at it in a rather different perspective, the digital world has given us Pakistanis the true liberty of expression. Its popularity in our country has taken many forms, the biggest examples being the “Eye to Eye” that made us cry or laugh or whatever, Arshad Khan, the blue eyed chai wala, who made his way to every Facebook page and the garwi wali Justin Bieber sisters. All these gems came into light through the digital world, social networks and more precisely the internet.

Let’s just take a moment and think about the reason behind it, how did these things evolve? Why are they being accepted now or to rephrase, these examples have become norms? It’s about acceptance, freedom, and self-exposure.

In our country, very few enterprises openly support such a bold stance, and djuice is one of them. djuice is an iconic network which supported these digital revolutionists since its initiation. Through commercials, slogans, short films and advertising content,

Through commercials, slogans, short films and advertising content, djuice has always chosen the path to connect with their customers on a different level, a level of comfort, acceptance, and exploration. djuice wants to ensure the provision of platforms where the youth can unveil their talents and we all await what they have in store for us.

Similarly, their recent campaign for Independence Day has challenged norms and begged the question to be answered kia #AzaadHainHum? Embodying the spirit of expressing freedom and individuality, djuice encourages the youth of Pakistan to use the internet to be Azaad and express, indulge, share and celebrate themselves.

The campaign has created quite a stir on digital but the Azaadi anthem beats in the hearts of the youth of Pakistan and motivates them to come to the internet and express themselves.