For those who have been following the on-going milk controversy in Pakistan would know that the Pakistan Council of Scientific and Industrial Research (PCSIR) had been conducting tests on Ultra High Temperature (UHT) and pasteurized milk brands. Out of the 16 brands tested, only a mere 6 had been deemed fit for human consumption.


OPTP

The six brands that passed PCSIR’s test are as follows:

1. Olpers
2. Nestle Milk Pak
3. Day Fresh
4. Good Milk
5. Nurpur Original
6. Prema Milk (Pasteurized)

The report claimed that Haleeb Full Cream Milk had not cleared the safety & purity test since it contained high levels of formalin and cane sugar.

However, Haleeb did not delay in hitting back at the PCSIR reports and deemed the whole episode as a propaganda to defame the brand!

The dairy manufacturer appears to be shocked by the results. It claims that their batch of milk wax cleared by two reputable agencies, University of Veterinary & Animal Sciences (UVAS) and University of Agriculture Faisalabad (UAF).

However, the same sample failed to surpass testing by the PCSIR.

As soon as Haleeb’s report made it to social media, #HaleebIsSafe started trending on Twitter! 

A group of Twitterati seized the opportunity to bash Haleeb’s claim. Refusing to believe the brand’s affirmations to be free of formalin, people demanded more facts as well as scientific evidence.

In regard to the divide of opinions on social media, Brandsynario contacted Haleeb Foods to take an official statement from the brand. Their response was akin to the report rolled out on their official Twitter account

Read what they had to say here!

It is evident that Haleeb is determined to prove itself fit for consumption with its #Haleebissafe campaign. Eager to regain customer confidence, the brand seems to be leaving no stone unturned to boost its much-tarnished market position.

However, the PCSIR report has created a room for doubt about the milk’s quality despite the fact it has been cleared by the University of Veterinary & Animal Sciences (UVAS) and University of Agriculture Faisalabad (UAF). Meanwhile, all its major rivals are now authorized by the PCSIR.

6 Milk Brands Safe For Consumption: PCSIR

Stay tuned to Brandsynario for more updates!