Guarana Antarctica OOH Soccer World Cup Campaign in Brazil

Guarana Antarctica began the World Cup campaign by placing goal posts in bus stops, in the big cities of Brazil. The campaign is conceptualized and designed but the creative agency Kinetics. This strategy will make fans feel motivated about soccer. Fans sitting/standing at bus stops for hours can get the feeling of going to World Cup game and enjoying a Guarana Antarctica drink while watching. Guarana Antarctica is a soft drink company from Brazil and is the second best selling soft drink company, only behind Coca-Cola.

  • BRAND: Guarana
  • AGENCY: Kinetics
  • CATEGORY: Lifestyle