Google is bringing ‘Google Fiber’ internet service to combine TV and Internet advertising and thus save us all from unwanted and unnecessary advertisements!
Google’s rapid internet service, Google Fiber, which is currently operating in select US cities has launched a new initiative. With its cable parallel Fiber TV; Google is going to turn the tide of TV advertising.
Google’s new TV-ad targeting capability has been announced on its forums and will initiate a trial run in Kansas City.
It’s going to convert TV advertising into the same field as internet advertising operates in. Yes, that means targeted ads towards targeted audiences.
Through this service, advertisers will be know how many times their ads were viewed. The option of targeting audience based on their viewing history and location will be at hand to the advertisers. The Intel on TV audience at par with the Intel of internet audience will be available to the advertisers.
You can say your TV will become your web browser where searches and ads are targeted based on your history, viewings and locations.
Traditionally TV ads have been sold according to number crunching stats, factors, trends and insights. The reach to the audience is derived from ratings provided by Nielsen. This means that the ads could have only been able to target audience watching specific shows, but could not home in on specific viewers.
The ads delivered will be coordinated and matched to the type of show being viewed, the history of the viewer as well as geographic location. The customers however will be given the option to opt out from shown ads and targeted through their viewer’s history.
A bold new initiative by Google to collect even more data about its audiences. But will it add to the already existing privacy breaches?
