Garnier Fructis’ new campaign designed by Publicis Switzerland features a trio of tough-looking rock star dudes with full length healthy beards. Publicis Switzerland creatively positioned a girl, with the same exact hair color as the man’s hair, in front of the man at just the right height. The man’s beard is actually the back of the woman’s head showing that Garnier Fructis’ products are suitable for all hair type. Similarly, the ad copy “For Any Hair Type” and the clever images used, promotes that Garnier Fructis’ hair care products will work great for both men and women.
- BRAND: Garnier
- AGENCY: — Not Available —
- CAMPAIGN TYPE: Print Campaign
- CATEGORY: Business