Garage Fitness Club has come up with an innovative advert for Ashtanga Yoga. Created by Israel based advertising agency McCann Erickson, this print ad for Ashtanga Yoga hones in on the benefits of yoga practice for your back. With a tag line “Before Your Back Attacks You, Ashtanga Yoga at the Garage Fitness Club”, a brilliantly inventive ad. Ashtanga yoga is a system of yoga transmitted to the modern world by Sri K. Pattabhi Jois (1915-2009). This method of yoga involves synchronizing the breath with a progressive series of postures which is a process producing intense internal heat and a profuse, purifying sweat that detoxifies muscles and organs. The result is improved circulation, a light and strong body, and a calm mind.
- BRAND: Garage Fitness Club
- AGENCY: — Not Available —
- CAMPAIGN TYPE: Print Campaign
- CATEGORY: Lifestyle