foodpanda/hellofood on Friday acquired competitor Entrega Delivery to strengthen its position in the Brazilian market. With its recently acquired $60 million funding, the company is expanding on the global markets with Entrega Delivery being its fourth acquisition in Brazil.
The company already maintains a strong presence in Brazil because of its partnerships with brands like Peixe Urbano, Jánamesa and MegaMenu that host over 2,000 restaurants in thirty cities of Brazil. This announcement comes soon after the acquisition of Singapore-Dine and Ételvitel KFT in Asia and Europe, respectively.
Eduardo Penna, Founder and CEO of Entrega Delivery: “We have worked very hard during the last three years, developing strategic alliances with the main players in the local food industry and building trust among our customers. That together with our working ethics and culture, helped us to become the leader of online food delivery in Campinas. With the experience, resources and technology of hellofood, we are ready to take the next big step in order to provide a world class service to Brazilian consumers.”
In Pakistan, the global brand has been operating as foodpanda since 2012 and delivering to nine cities across four provinces. It recently announced its online payment facility for a vast list of restaurant partners and became the first digital food ordering brand to do so. Customers can now place orders and pay via VISA compliant credit cards for their convenience.
Muhammed Talha Ansari, co-MD foodpanda Pakistan commented, “This being fourth acquisition in Brazil is an important moment for our brand. Times like these point towards our strong commitment to growth and our consistent approach to becoming the first online food ordering choice for customers.”
