Facebook is rolling out improvements to the News Feed that aim to offer users more interesting, diverse and relevant content. On April 21, Facebook announced a series of updates had been made to the News Feed feature following the results of their Feed Quality Program study.

With the updates, more importance will be attributed to the time spent viewing a post from the feed, not just a user’s interaction with it (like, share, comment).

Diversity will also be prioritized, following feedback that users disliked seeing too much content from the same source on their News Feed.

The rollout of these updates to the News Feed will take place over the next few weeks.

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Stay tuned to Brandsynario for more updates.