The world’s leading beauty brand, L’Oréal Paris Excellence Crème introduces a bold and radiant hair color collection, the “Excellence Reds”. This campaign brings to life the beauty and powerful personality of red hair. Excellence Crème has collaborated with Pakistan’s King of Couture Hassan Sheheryar Yasin under the prestigious ‘Ambassador of Fashion platform’ which aims to consistently innovate by launching all-encompassing beauty and fashion trends.


L’Oréal Paris Excellence Crème’s Reds Collection comes in three iconic shades, which have been developed with an exclusive mix of pigments and provide the signature Excellence Crème triple protection. The collection comes in three distinct shades: 5.46 (Grape Red), 6.46 (Ruby Red) and 7.44 (Pepper Red).


For the Excellence Reds campaign, HSY has played with a selective color palette using dark colors to provide contrast and accentuate the red fiery hair. The Excellence Red woman signifies strength, independence and ability to get around in the world with the perfect hair. Hair that sets her apart from the rest of the world by providing a statement and gives her the confidence she needs to make her dreams come true.

The campaign will feature L’Oréal Paris Pakistan spokesperson Mehreen Syed and award-winning model Hasnain Lehri with campaign photography by Fayyaz Ahmed, videography by Hamad Khan and hair and makeup by N-Pro.


Speaking about the launch of the L’Oréal Paris Excellence Crème “Excellence Reds” campaign; Farooq Ahmed, General Manager (Consumer Products Division) at L’Oréal Pakistan said, “With our latest “Excellence Reds” collection we continue to build upon the union of fashion and beauty. I am truly delighted with our latest collaboration with HSY through the ‘Ambassador of Fashion’ platform and am confident that this association will prove to be trend-setting for the upcoming bridal season”

In regards to the new collaboration, Hassan Sheheryar Yasin commented, “We have always taken pride in pioneering and being innovators of our industry in terms of design and as well as storytelling that is why we are very excited to be collaborating with L’Oreal Paris for the Ambassador of fashion platform. We are delighted that the launch of this statement collection in partnership with L’Oreal will push boundaries of beauty and fashion even further. I am also very glad to be working with my close friend, super model and L’Oreal’s Official Spokesperson, Mehreen Syed as I feel that she is the perfect fit for the message that we are trying to resonate about beauty and fashion.”


Rated the world’s no. 1[i] hair color, Excellence Crème uses an advance triple protection technology with three active protective ingredients for smooth, silky, and replenished hair. The product will available for PKR 1,169 at all leading retailers nationwide from X September 2016.

For more information about L’Oréal Paris in Pakistan, visit the official L’Oréal Paris Facebook page:

[i] Excellence Crème was reported as the No. 1 Hair Colour brand for 50 countries reported by Nielsen, IRI, and SRI (grocery value sales FY2011).