By Yasin Ansari
One of the leading designers label in Pakistan, Élan launched its Spring/Summer 2015 Lawn Collection in two separate colorful events at Lahore and Karachi on March 17 and March 18, 2015 respectively, in which a large number of showbiz, media and business celebrities and personalities participated.
The designer brand joined hand with Sapphire Group-a popular top quality textile products manufacturer and exporter in the country, for this season. The lawn collection is now available in over 25 cities in the country and through its e-store worldwide by visiting www.elan.pk.
Khadijah Shah, the designer of the brand, has a distinct and conventionally unconventional design approach. Meticulous detailing, artistic impression and diversity of thought process are hallmarks of her designing.
Elan Spring/Summer 2015 Lawn Collection presents an extraordinary interplay of patterns, colors and textures to conform depth and versatility.
From multicultural traditions, print with patterns development through time to oriental and ottoman inspired patterns; from Sub-continental and Moroccan influences to a more European ethos based on the Sicilian design heritage, Élan fresh lawn collection hunts for inspirations from continent to continent.