Easypaisa, a joint venture by Telenor Pakistan and Tameer Microfinance Bank, has partnered with Daraz.pk, the leading e-commerce player in Pakistan as their preferred Payment Partner for their Black Friday campaign on 27th of November online, at www.daraz.pk/black-friday.

The Black Friday sales concept is incredibly popular around the world with massive discounts and incredible deals across all retail verticals making it the busiest shopping event of the year. In partnership with Easypay, Daraz.pk is introducing the biggest sale event in Pakistan with discounts up to 70% on all categories. This is the first time Pakistani shoppers will enjoy a sale on such a massive scale – it will be a 24-hour marathon of incredible deals and unbelievable discounts on different categories and products.

While Daraz.pk plans on revealing all the deals on the big day itself, to create buzz and have customers at the edge of their seats starting midnight, Daraz.pk has leaked a few deals, giving customers a sneak peek into the ultimate shopping bonanza. From category discounts as high as 63% on smartphones, 50% on computer accessories and 76% on fashion and accessories, customers should be all excited for a shopping frenzy.

To simplify the customer experience, Daraz.pk has partnered with Easypay to offer customers the most convenient and secure online payment options. Using Easypay as the payment option, any customer can generate an order and pay at their nearest Easypaisa shop, or directly from their Easypaisa Mobile Account, or via any VISA / MasterCard.

With the Easypay payment options, besides getting a discount of up to 70%, customers will enjoy additional discounts of up to 25% on their favorite brands and products. Those purchasing InnJoo, Infinix or Telenor mobile phones on Black Friday will also enjoy a flat discount of up to 25% on any model purchased when paying through Easypay.

Speaking on this occasion, Omar Moeen Malik, Head of Strategy and Payments at Easypaisa said, “We are extremely happy to partner up with the leading e-commerce player in Pakistan and to provide them with Pakistan’s first comprehensive online payment solution. We are confident that customers at Daraz.pk will find Easypay payments to be convenient and secure and that they will prefer to use Easypay in the future as well.”

“Daraz.pk is uniquely positioned as Pakistan’s largest ecommerce retailer and it is our responsibility to offer the best possible shopping experience. Black Friday is a massive global trend, it is the best shopping day around the world and our customers deserve the best. Our Black Friday event is going to be a clear testimony to the fact that we deliver an unparalleled experience to delight our customers and that for us, customers always come first,” said Bjarke Mikkelsen, Co-CEO Daraz Asia.

E-commerce is growing at blinding speed in Pakistan and Black Friday will be nothing short of a game-changer for the e-commerce landscape. The event should be an enthralling experience for all bargain hunters out there. Pakistan lags behind significantly in the E-commerce space when compared to other countries in the same geographical region. Campaigns such as Black Friday will help in inducing trial for online shopping, and payment solutions like Easypay will help in building trust and confidence in online shopping.