Amir Khan, the perfectionist from Bollywood seems to be leading the Dhoom 3 promotion with his trademark style, leaving no stone unturned for the promotional campaign of the movie.
The movie’s recent focus is on bringing out their exclusive merchandise and technology products with the licensing programme supported by Yash Raj Films Licensing (YRFL)
Dhoom 3 has collaborated with ICE X Electronics creating a range of electronic gadgets inspired by the upcoming film. The movie has also tied up with Mattel, the giant toy manufacturer to create limited-edition ‘Action figure’ of the clown thief in the movie played by Aamir Khan and the ’Barbie Collector Dolls’ of the sizzling Katrina Kaif.
The list of brands associated with Dhoom 3 further includes BollyXpress greeting cards, gift wrapping papers and calendars, Gulf Pride 4T Plus Bike Oils, ’Dhoom 3’ limited edition CEAT Tyres, Archies’ paper stationery products, Steelbird helmets for bikers, Orosilber’s fashion accessories including pendants, rings, wallets, belts, key chains, bracelets cufflinks and much more along with a mobile game for all the smartphone users to enjoy the gaming experience of their favorite Dhoom 3 characters.
There are more than 200 varieties of products and 20 partners who have created more than 20,000 retail points to make sure the products are available at every nook and corner.
Brands have associated themselves with the movie in every possible way, since mass anticipation in this subject is enormous. Dhoom 3 starring Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra is a sequel to Dhoom and Dhoom 2, both mega hit box office movies worldwide.
The movie is all set to release worldwide on Dec 20th, 2013.