Dentsu Aegis Network (DAN) has announced the acquisition of e-commerce solution firm, Bluecom Group. The company will be becoming a part of the digital platform of DAN, Isobar China Group and will be rebranded as “Isobar Commerce”, in a bid to strengthen the position of the network

Bluecom is headquartered in Shanghai and has regional offices in Singapore, Hong Kong, and Ho Chi Minh City. The clientele spans over Greater China, Japan, South Korea, Southeast Asia and Australia/New Zealand.

Formed in 2012, Bluecom specializes in design and implementation of e-commerce consulting and providing platforms and solutions of multi-channel online stores for medium to large, international, B2B and B2C companies across Asia Pacific.


Isobar Commerce adds extensive scale to Isobar China Group’s commerce capabilities. It will work with mobile commerce arm, Verystar – Linked by Isobar, to offer capabilities covering e-commerce and mobile commerce to accelerate clients’ global Omni-channel strategy.

Patrick Deloy and Florian Legendre, managing directors of Bluecom, will join the Isobar leadership team to drive strategy and manage business development for Isobar Commerce in the region, reporting to Jane Lin-Baden, CEO of Isobar Asia Pacific.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “The e-commerce and mobile commerce market in China is developing more rapidly than anywhere else in the world, with Asia Pacific being the largest e-commerce region globally. Bluecom is a clear market leader in the area of e-commerce and having them on board will provide strong acceleration to our capabilities, helping us future-proof our business.”

“Bluecom presents a rare opportunity with a strong track record of working with leading software providers. Their existing multi-market footprint with particular strength in China is an ideal combination for supporting further growth for Isobar in the region,” said Lin-Baden.

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