David Beckham is People magazine’s newest Sexiest Man Alive. After starring in countless ads wearing just his underwear, or posing seductively for the camera for high fashion shoots, the global superstar has joined the likes of George Clooney, Brad Pitt and Bradley Cooper in holding the title.

Beckham, 40, is the 30th man to wear the crown.

David Beckham People Magazine

“I never feel that I’m an attractive, sexy person,” he said in this week’s cover story.

“I mean I like to wear nice clothes and nice suits and look and feel good, but I don’t ever think of myself that way.”

Beckham graces the cover of Friday’s People magazine.