With the International Women’s Day on 9th March 2015, this Sunday, Women’s Aid and Ocean Outdoor worked together with WCRS of London to create some innovative and moving digital billboards about domestic violence.
The billboards use facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people look at the ad, her bruises and cuts heal faster, communicating the benefit of not turning a blind eye to the problem.
The campaign premiered yesterday on 5th March at Canary Wharf.
Watch their video case study that won the Interactive Award in Ocean’s annual Art of Outdoor Competition last year:
Women’s Aid from Ocean Outdoor on Vimeo.
An interesting use of facial recognition technology on billboards: to do something a little more inspiring than target you with the right products.
CREDITS
Client: Women’s Aid
Campaign: If You Can See It, You Can Change It
Agency: WCRS (Wight Collins Rutherford Scott)
Media: Ocean Outdoor
Post-production: Smoke & Mirrors
