By Ufaq Ashfaque
Popular fizzy drink brands Coca-Cola and Pepsi face allegations after a research suggested that 90% of diseases are linked with high content of sugar imbalance and carbonated drinks do have a large percentage of sugar content.
According to the research published by Credit Suisse, a high degree and wide variety of fatal diseases are associated with the high consumption of sugar and hence increased presence of sugar content in human system.
In fact, an estimated 43% of added sugar in our diet comes solely from carbonated beverage and soda.
“We found that 90 percent of doctors in the United States, U.K. and Asia are convinced that excessive sugar consumption causes Type 2 diabetes,” said Stefano Natella, head of Global Equity Research at Credit Suisse.
Furthermore, the American Medical Association (AMA) validated that women should not be permitted more than 6 teaspoons of sugar a day whereas a 12-ounce can of Coke or Pepsi easily contains 8-10 teaspoons of sugar.
“People are not willing to punish the brand for obesity, which seems like a lifestyle problem. But diabetes is considered a disease, and many consumers see the parent brand as contributing to it, even if the brand claims otherwise,” said Kurt Carlson, a Georgetown Marketing professor who oversaw the study.
Pepsi and Coke haven’t given any statement regarding this particular study which blames them of causing Diabetes, but their stance stands firm that consumers should focus on themselves, rather than blaming brands for what has it done to them.