The outdoor board by Clarity Coverdale Fury, Minneapolis, USA, is part of a multi-media campaign that ClearWay Minnesota is running to raise awareness of the continued dangers of smoking and tobacco products. The tobacco industry continues to spend almost $200 million each year in Minnesota to attract new, young customers to replace the thousands that die each year from tobacco related illness. Additional campaign work will continue to emphasize the aggressive marketing practices of the tobacco industry.
- BRAND: ClearWay Minnesota
- AGENCY: Clarity Coverdale Fury
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Worldwide