Celebrating Valentine’s Day in Pakistan

Celebrating Valentines Day in Pakistan

As soon as the month of February arrives, everyone can feel the love in the air; from the chirping of the birds to sunrises and sunsets, every moment seems beautiful. After all, the month embodies the day when the lovers express their love to the beloved. Yes, Valentine’s Day is just round the corner and it seems that even the brands are ready to embrace this day with full spirit.

Some Interesting Facts about Valentine’s Day

We all are aware about the tale of the jailed Bishop Valentine and his evergreen note to the jailor’s daughter before his execution saying “From your Valentine.” However, there are some interesting facts about Valentine’s Day that few of us have heard of.

• The expression “to wear your heart on your sleeve.” Comes from the Middle Ages when, young men and women drew names from a bowl to see who would be their Valentine. They would wear this name pinned onto their sleeves for one week for everyone to see, hence the expression.

• Girls of medieval times used to consume queer foods on St. Valentine’s Day to make them dream of their future spouse.

• Valentine’s Day was made an official holiday by England’s King Henry VII in 1537.

• The symbol XOXO for kisses and hugs comes from the medieval times when people who could not write their names used to write an X and kiss it to show their sincerity.

Brands and Valentine’s Day

Valentine’s Day clearly is a fertile opportunity for some of the brands. With their products being closely knit with the day’s spirit, they ensure that they pull out the strings of the consumer’s in the right direction. Following are the brands that are expected to go wild this Valentines.

1. Cadbury

Richard Cadbury produced the first box of chocolates for Valentine’s Day in the late 1800s.chocolate giants are going to make everyone fall in love with their products this Valentines. After all, the bond of chocolate and Valentine’s day dates back from the time when Richard Cadbury produced the first box of chocolates for Valentine’s Day in the late 1800s.

2. Wall’s

Ice creams are clearly one of the best things to share with your beloved. Wall’s has been quite silent in the marketing campaigns from quite some time now. However, news is in town that the brand will launch a special edition of Cornetto Ice Cream for this Valentine’s Day. This definitely makes us curious!

3. TCS Sentiments

Lovers feel extremely sorrowful when the geographical distances separate their bonding. However, brands like TCS Sentiments ensure that your lover feels warm no matter how away he or she is. TCS Sentiments would continue its tradition of offering amazing gift packages consisting of chocolates and flora to bring a smile on your beloved’s face.

4. Coca Cola

The brand synonymous with spreading happiness clearly stands a high chance of striking the chords this Valentines as well. With the recent same sex advertising scandals the brand has been facing, this is clearly a golden opportunity for the brand to express the message of compassion and sharing for the lovers as well.

5. Nescafe

Taking your beloved for a cup of coffee this valentine’s is a smart idea. However, making up a cup of coffee for her/him is definitely going to earn you a million love bucks. Nescafe is expected to refresh the consumers with a campaign that talks about winters, love and coffee. For the trio is definitely evergreen.

With the Pakistani market showcasing an emerging trend of celebration of Valentine’s Day, brands have a spot on chance to find a place in the hearts of the consumers. As the day approaches, mall interventions and other Below the Line activities will definitely gain momentum. Let’s see how soon the brands paint our town red this time.

By Zulfiqar Ali Sajwani