Facebook Addiction: Top Three Most Popular Industries
By Hassan Wasti
There is no getting around the fact that social media has transformed the way we communicate. Consumers today are addicted to being...
Ramadan 2015 Ratings: ARY Replaces Geo as the Most Watched Channel
While the blessed month of spiritual rhapsody Ramadan is just days away from its farewell, the extravagant entertainment of transmissions and drama shows on...
158 Mn Spent on Fashion Industry Outdoor Ads in FEB 2015
Synchronize Media has released an infographic which has given some interesting research highlights and insights about the OOH (Out Of Home) Industry in Pakistan during...
Warid – The most Socially Devoted Brand
Recent survey carried out by socialbakers.com, ranked Warid at the top of the list for ‘Top Socially Devoted Brands’ of the country, followed by Advance Telecom...
Celebrity Endorsements – Do They Actually Work?
By Sanober Ali
Introduction
Celebrities are known for their charisma, allure and the capacity they have to attract attention. More than often, these distinctive characteristics of...
Scientists Have A Solution For People Who Are Sick Of Soggy Paper Straws
Sure, paper straws are better for the environment than their plastic counterparts. But they also have a big problem: they get soggy fast. This...
The Modern Era of Coupon Marketing: An Opportunity
By Arif Ahmed
For some people the word coupon induces thoughts of magazines and newspapers stuffed with promotional coupons but according to Experian Marketing these...
Beverage consumption in Pakistan
By Sanober Ali
The beverage industry in Pakistan has emerged as a progressive sector over the years. As per the latest report by AAJ TV,...
Transformation in Chinese Media Landscape
By Sanober Ali
A profound revolution is taking place in the Chinese media landscape. Previously, it was solely dominated by traditional media which was firmly...
Rewinding 2013: Facebook reveals the year’s top trends
What does Neslson Mandela, the Royal baby and Pope Francis have in common? Well all three, according to Facebook, are amongst the most discussed...
Internet Users’ Behaviors on Desktops vs. Smartphones
It has been observed that websites have low Click Through Rates in their advertisements, but the traffic is increasing day by day, now what’s...