Branchless Banking in Pakistan 2013 : An Overview
By Arif Ahmed
Introduction :
Branchless banking is the delivery of financial services outside the boundaries of conventional banking via retail agents and information as communication...
Jeeto Pakistan vs Pakistan Ramadan: The Game Changing Rating Trends for Ramadan 2014
Irrespective of what the essence of this Holy month is, our entertainment industry has started using it as a source of making good money...
Are Men Better At Multitasking Than Women? Find Out!
All your life, you might have heard that women are better at multitasking. But can you believe that it's not true? Research has proved...
Facebook Addiction: Top Three Most Popular Industries
By Hassan Wasti
There is no getting around the fact that social media has transformed the way we communicate. Consumers today are addicted to being...
Internet Users’ Behaviors on Desktops vs. Smartphones
It has been observed that websites have low Click Through Rates in their advertisements, but the traffic is increasing day by day, now what’s...
Effective Measure partners with Times Internet for accelerating their digital growth
By Ufaq Ashfaque
AUG 5th, 2013 – Effective Measure (EM), the world’s leading digital media planning and audience profiling solution provider, has officially partnered with...
Scientists Have A Solution For People Who Are Sick Of Soggy Paper Straws
Sure, paper straws are better for the environment than their plastic counterparts. But they also have a big problem: they get soggy fast. This...
Fast Food consumption in Pakistan
By Sanober Ali
Food which is prepared and served within a short span of time is referred to as Fast Food. The fast food industry...
Digital Entrepreneurship in Pakistan – a success
By Furqan Khan
Nowadays, everything seems gloomy in Pakistan, however, its digital landscape is accelerating at a good pace. The outlook for local entrepreneurs and...
The ‘digital’ India
By Zulfiqar Ali Sajwani
India, home to a population of more than 1.2 billion inhabitants, is appearing on the digital map as one of the...
Ramazan 2015 Ratings: Geo Tops the Rating Charts with ARY Behind
For our entertainment industry, Ramadan kick starts an aggressive tug-of-war between our television networks. Seemingly, our T.V sets have been hijacked by multiple rounds...
Why The WEF’s 2022 Global Gender Gap Report Is Concerning
World Economic Forum has released its 2022 Global Gender Gap report, which is surprising yet unsurprising at the same time. The annual report covers...
Transformation in Chinese Media Landscape
By Sanober Ali
A profound revolution is taking place in the Chinese media landscape. Previously, it was solely dominated by traditional media which was firmly...
Ramadan 2015 Ratings: ARY Replaces Geo as the Most Watched Channel
While the blessed month of spiritual rhapsody Ramadan is just days away from its farewell, the extravagant entertainment of transmissions and drama shows on...
Study Shows 4 In 5 Millennial Men Are Insecure About Their Looks
A survey of 2,000 men across all generations looks into how they deal with natural changes to their appearance that come with ageing. It...
158 Mn Spent on Fashion Industry Outdoor Ads in FEB 2015
Synchronize Media has released an infographic which has given some interesting research highlights and insights about the OOH (Out Of Home) Industry in Pakistan during...
Decline in Brand’s Organic Facebook Reach since October: Study
By Arif Ahmed
The era of free organic reach on Facebook seems to come to an end.
Facebook defines Organic reach as the number of people...
TV and Print Ad Investment by Banking sector
By Sanober Ali
INTRODUCTION
The emotional connection built through advertising is long known and has become an accepted norm now. The financial industry might be viewed...
China at a Digital Glance – Inforgraphics
The world’s most populated country – China has more than 1.35 billion people to its name, that’s more than 1/7th of the entire human...
“Key Indicators Database 2019” Shows Pakistan Poverty Ratio Declines from 64.3 to 24.3
The 50th edition of Asian Development Bank's annual report has been rolled out, according to which, Pakistan stands among the top five Asian countries...