shoib qureshy

Discovering Brand Activations with Shoib Qureshy

By Synergizer “Brand activation will drive the entire marketing campaign”, Shoaib Qureshy, Chief Executive, Bulls Eye Communications Group Question 1: Tell us about Bull’s Eye. Shoaib Qureshy:...
Verizon

Verizon buys 45% stakes from Vodafone to own Verizon Wireless

In the third largest corporate acquisition ever, worth $130 billion, USA’s leading Telco service provider Verizon took full control of ‘Verizon wireless’ by buying...
dunkin black donut

Dunkin’ Donut Under Attack For ‘Charcoal Doughnut’ Campaign

By Ufaq Ashfaque Dunkin’ Donuts was under severe criticism after it launched a promotional campaign for its new Charcoal Doughnut and hence, forced an apology...
Salman Khan Suzuki

Salman Khan to star in Suzuki Corporate TVC

Salman Khan is set to take center stage in the new corporate TVC being made by Suzuki two wheelers.  The evergreen Bollywood star is...
Iron Man HTC

Iron Man Robert Downey Jr to save HTC

HTC signs up Iron Man star Robert Downey Jr. to endorse their popular HTC series.   While the campaign is for entire series and not...
Wal-Mart Goes Green

Wal-Mart Goes Green

Wal-Mart launches its green initiative and dedicates one wing of the company towards spreading awareness regarding making Earth a ‘greener’ place. The company has been...
IKEA

Can’t decide on interior? Take a look at IKEA’s Augmented Reality Catalog

AUG 7th, 2013 – IKEA takes furniture purchasing and design ideation to a whole new level through the launch of their unique Augmented Reality...
Eid Celebration Tapal

Eid celebrations: Tapal Tea invites you to ‘Family’ lounge

A popular sub brand of Tapal, Tapal Family Mixture recently held a brand activation to celebrate the spirit of Eid creating an atmosphere of...
The War

The War Between Omore and Wall’s Continues During Eid

Engro Foods’ ice-cream brand Omore plans to launch three new ice-cream flavors, Vanilla and Black Currant Sauce, Caramel flavored ice-cream with toffee and a...
Major Merger

Major Merger: Publicis and Omnicom collaborate to become the largest advertising company globally

Global advertising agencies Publicis and Omnicom have agreed to a merger on July 28, according to Forbes. The merger was finalized during a conference call...
Major Merger

Major Merger: Publicis and Omnicom collaborate to become the largest advertising company globally

Global advertising agencies Publicis and Omnicom have agreed to a merger on July 28, according to Forbes. The merger was finalized during a conference call...

Audi asks Users to Create its next TVC

By Ufaq Ashfaque JULY 29th, 2013 – Audi is back with another captivating ad campaign, ‘Land of Quattro’, which tries to bring together Audi owners...
Lays Chaat street now on Shahrah-e-Faisal

Lay’s Chaat street now on Shahrah-e-Faisal

By Ufaq Ashfaque KARACHI, July 29 – Lay’s recently launched an outdoor promotional campaign at Shahrah-e-Faisal, Karachi, in order to promote the two new flavors...
Tapal Ramadan TVC

Tapal Ramadan TVC

By Rasheeda Sohail   The recent Ramadan TVC of Tapal features famous television personalities and offers a new deal where extra tea will be given. This...
Coca Cola activates Ramadan campaign on Twitter

Coca Cola activates Ramadan campaign on Twitter

By Ufaq Ashfaque JULY 25th, 2013 –Coca Cola increased its activity on Twitter by launching its Ramadan campaign. Coca Cola created and distributed 8,200 online cards...
Tina Sani Faryal Gauhar in Olpers Ramazan ad

Tina Sani, Faryal Gauhar in Olpers Ramazan ad

By Ufaq Ashfaque   JULY 26, 2013 - Olpers launched an advertisement to celebrate Ramadan and appreciate the hardworking females of Pakistan. The ad campaign featured female...
Audi sponsors The Wolverine

Audi sponsors ‘The Wolverine’

By Ufaq Ashfaque JULY 24th, 2013 – Audi USA is looking ahead to organize a show in honor of ‘The Wolverine’, the recent mutant sensation,...
Q-Mobile approaches Bollywood

Q-Mobile approaches Bollywood

By Ufaq Ashfaque   JULY 24th, 2013 – Q-Mobile targets consumers through attractive advertising by signing Aditya Roy Kapoor to anchor in its advertisements. According to Bollywood,...
Mobilink partner with local firm to initiate location-based advertising

Mobilink partner with local firm to initiate location-based advertising

By Ufaq Ashfaque JULY 23rd, 2013 – Mobilink collaborates with Train of Thought to fuel its new service called SmartPush. The initiative is the latest addition...
Olpers Fulfill Her Dream Ramadan Campaign

Olper’s ‘Fulfill Her Dream’ Ramadan Campaign

By Ufaq Ashfaque   JULY 19, 2013 -Pakistan’s one of the leading dairy brand Olpers launched ‘Fulfill Her Dream’ Campaign during this Ramazan. They introduced four...