Swede Dreams: Ikea Makes Big Promises with First Indian Store
Ikea's boss promised Wednesday to meet the "needs, frustrations and dreams" of local consumers with the Swedish firm's first Indian store, its second attempt...
Uber to Acquire Careem for $3.1 Billion
Update: According to the latest update, Uber is in the final leg of talks to acquire its ride-hailing service rival Careem.
Reportedly, the deal is...
Black Friday 2018 in Pakistan: Deals Coming Soon!
Black Friday 2018 in Pakistan: Every year, on the last Friday of November, millions of people around the globe prep up for the best...
Black Friday 2018 Sales in Pakistan
Black Friday 2018 Sales in Pakistan: Every year, on the last Friday of November, millions of people around the globe prep up for the...
Synergy Group | Dentsu Aegis Network Gets a New Look & We are Loving...
It is ironic how time and advertising have one thing in common- change, it's a constant in both!
Synergy Group, an affiliate of Dentsu Aegis...
New Advertising Rates for Pakistani News Channels Proposed
Pakistan has witnessed many changes, be it at a lower level or a drastic level ever since Prime Minister Imran Khan and his political...
#10YearChallenge: The Evolution of Brands
The 10-Year Challenge is trending everywhere and gives us an opportunity to reflect and take a look at the decade that has passed and...
Grand Lawn Extravaganza at Packages Mall is NOT to be Missed
Let’s welcome Spring/Summer in STYLE!
Winter is almost over and Packages Mall is all set to make Spring/Summer amazingly festive with the Game of Lawns...
Influencers VS Celebrities: Effie Pakistan Jury Members Weigh in on the Trend
The advertising world has seen a shift in the trend of using traditional celebrities for brand endorsements. Companies are now directing their budget towards...
Tecno Camon i4 – Campaign that Rocked the Minds
Tecno Mobile is one of a leading mobile company, has recently launched Camon i4 in a seamless way. The hype in the local newspapers...
Eid 2019: 5 Brand Creatives We Love This Year!
The third day of Eid 2019 is here, and we hope you’ve been enjoying this festive holiday to the fullest.
We helped you with Eid...
McDonald’s & Burger King are Upsetting Children & You Won’t Believe How!
Two British children, 9-year-old Ella, and 7-year-old Caitlin have launched a petition on Change.org against McDonald’s and Burger King.
The petition challenges the fast-food chains...
Did HeyDay Just Take a Dig on McDonald’s KitKat McFlurry by Introducing Their Own?
Summer in Pakistan is a season we cannot imagine without ice cream, can we? And food brands make sure to take full advantage of...
Barbie’s Dream Gap Project Continues to Empower the Next Generation of Girls!
Women are remarkable! There is absolutely no doubt that a woman can accomplish the same task as a man.
In fact, stats state that women...
With eCommerce Booming, Opportunities for Trade Open up for Local Businesses
The e-commerce industry in Pakistan is on a trajectory of rapid growth and carries the potential to fundamentally alter Pakistani commerce, culture, and society.
Over...
Gatorade’s #SweatAThon: Pakistan’s Biggest Fitness Festival Ever Took Over Karachi!
Gatorade’s #SweatAThon, Pakistan’s biggest fitness festival recently took place in Karachi on Sunday 24th November at Moin Khan Academy.
Gatorade is already known internationally for...
Pakistan Institute of Corporate Governance Survey Reveals Current Corporate Practices
Pakistan Institute of Corporate Governance (PICG) launched its Survey Report on “Corporate Governance Practices in Pakistan” today. The Chairman Policy Board SECP, Mr. Khalid...
This Latest Skin Whitening Ad Has Sparked A Huge Debate On Social Media!
White is a good shade and I genuinely like white. It is usually correlated with virtue and peace. However, when people begin comparing the color...
foodpanda Pakistan Expands Operations in Sahiwal
Pakistan’s largest online food delivery platform, foodpanda is gaining popularity across the nation for its one of a kind discount offers and unmatchable deals....
Nestlé Pakistan to support vulnerable communities with 100 million rupees in COVID-19 pandemic
Lahore (April 2, 2020): To meet the nutritional needs of both affectees and frontline workers during these times, Nestlé Pakistan has committed 100 million...