zara

Zara: Crowned As The Favorite High Street Store

By Saira Hussain. Zara was crowned as the favorite “High Street store” by the British shoppers. The world's leading clothes retailer reported a huge escalation in...
vanilla

Lost Vanilla Coke Stages a Comeback

By Shiza Aslam April 2013 -After six years of self exile from the market, Coca-Cola re launched its Vanilla brand under the name of 'V...
L Oreal Mall activation in Karachi

L’Oreal Mall Activation In Karachi

By Ali Rizvi L’Oreal organized a fashion presentation at Dolmen Mall, Clifton Karachi. It was part of the four day promotional mall animation event, in...
zara

The Chinese version of Zara announces its expansion into Brazil

By Anum Saeed June 18 – The Hong Kong-based retailer ‘Yishion’, explained by Brazilian media as “Zara Chinesa”, announced its expansion into Brazil. Over the next...
fb

Facebook officially introduces Hashtags

By Ali Rizvi Facebook recently launched a feature known as “Hashtags” on its website which is a similar feature used by another social networking site...
gap

Gap’s Fashion Trends for 2013

By Ali Rizvi Gap's Spring/Summer 2013 global marketing campaign titled "Denim Evolved" brought the new 1969 Skimmer Jeans for women and the new 1969 Slim...
Khaadi opens in Lahore and reopens in Faisalabad

Khaadi opens in Lahore and re-opens in Faisalabad

By Ufaq Ashfaque   The renowned Pakistani clothing brand Khaadi expanded its business by setting up physical establishments in Lahore and Faisalabad. Lahore witnessed the brand’s launch on the...

“We Don’t Sell Junk Food”, Says McDonald’s CEO

By Anum Saeed McDonald’s CEO Don Thompson was confronted by a 9 year old girl this week, who was unhappy with the marketing of junk...
Monkey Peel

Monkey Peel, a grave trouble or success

Karachi, 2013: Omore, the renowned ice cream brand of Engro Foods recently launched its new product, Monkey Peel targeting the young ones. The promotional...
Ramadan and Rooh Afza The divine blend

Ramadan and Rooh Afza – The divine blend

Rooh Afza promotes the values of steadfastness, patience and gratitude towards the Almighty via its TVC campaign for the Holy Month of Ramadan. Realizing its...
Gul Ahmed introduces Eid Collection

Gul Ahmed introduces Eid Collection

By Ufaq Ashfaque   Gul Ahmed is a well established clothing brand in Pakistan, known for its seasonal release of classic wear for men, women and...
Pizza Hut launches Pizza Mia

Pizza Hut launches Pizza Mia

By Ufaq Ashfaque   KARACHI, June 19 – Pizza Hut launched a new line of pizzas this year called the Pizza Mia. This line of low-priced pizza...
Gap Is Back In The Game

Gap Is Back In The Game

By Saira Hussain Owners of three clothing chains, Old Navy, The Gap and Banana Republic, proclaimed a higher first quarter profit (a 43 percent boost)...
lipton

Lipton Launches A New Black Tea Campaign: Uplift Your Day

By Saira Hussain The Unilever owned brand, Lipton launched a campaign designed to get the US tea consumers to ‘Drink Positive’ by putting the limelight...
pakola

It’s Ours…It’s Green…It’s Pakola!

By Saira Hussain Pakola – the ultimate bright green drink is definitely a proud representation of Pakistan on local and global fronts. Launched on 14 August...
pep

PepsiCo starts testing its Touch Tower 1.0

By Ali Rizvi JUNE 10th - Usually, the soda fountain available at restaurants has a handful of drinks to choose from.  PepsiCo, last month, introduced...
Pepsi redesigns its bottle after 16 years

Pepsi redesigns its bottle after 16 years

By Ufaq Ashfaque 25th March 2013: In April, Pepsi introduced a new design for new bottles for the first time since 1996. The 16 and...
Khaadi introduces Volume I for Eid Collection

Khaadi introduces Volume I for Eid Collection

By Ufaq Ashfaque   KARACHI, June 5 - Pakistan’s exclusive Khaddar specialist Khaadi launched their exclusive volume I of the Eid Collection.  Khaadi has been in...
dvd

DVD’s that smell like Dominos Pizza

By Ufaq Ashfaque Dominos partnered with several DVD rental stores in Sao Paolo, Brazil for their latest campaign where they produced a few of the...
A fascinating Collection Gucci Spring Summer 2013

A fascinating Collection: Gucci Spring/Summer 2013

By Saira Hussain Gucci’s spring/summer collection 2013 is for a woman who always dreamt of being a mermaid. Auditoire Singapore launched this year’s Gucci's Spring/Summer collection...