It’s Finally Here – Experience the Magic of Chunri Collection 2023 by GulAhmed

With Gul Ahmed's newest Chunri Collection 2023, it's time to put your best foot forward and make a statement. With chiffon dupattas and over...

PFDC Sunsilk Fashion Week (#PSFW17): Dates Announced

The Pakistan Fashion Design Council announce the dates for their landmark tenth consecutive season of PFDC Sunsilk Fashion Week scheduled to take...
Bagallery

Bagallery And LiSA Partner To Launch “Live Sales” Initiative To Introduce Consumers A New...

Lahore – Thursday, 25 March, 2021: Bagallery, the leading beauty & fashion e-commerce retail store partners up with LiSA (Live Stream Shopping Assistant) to launch a...

GulAhmed Summer Lawn Collection 2021 Is Now LIVE And Oh-so Fabulous!

It’s au revoir to frosty mornings and warm fabrics, and a huge welcome to the season of all things bright and beautiful with GulAhmed’s...

Fashion Interrupted – Pakistan’s Upcoming Fashion Platform

CKO Event Architecture, one of the leading event companies in Pakistan, in early 2016 will be showcasing Fashion Interrupted - a 3-day extravaganza that aims...

DIVA’NI Set to Open Flagship Store in Lahore

DIVA’NI an Indian Fashion brand built at the edge of cinema and reality, will be opening doors to their first international couture flagship store...
pblw-2015

PLBW2015 – L’Oréal Paris Bridal Week 2015 – Day 1 Picture Gallery

PFDC in collaboration with L’Oréal Paris, the world’s leading beauty brand, presented the 5th PFDC L’Oréal Paris Week 2015. The platform is set to...

5 Wardrobe Winter Styles For The Wedding Season

As the wedding season creeps up on us, the usual dilemma strikes us once again. What to wear? Which will be warm but also...

Indo-Pak Fashion Show ‘Shaan-e-Pakistan’ Heads to Lahore, Pakistan

With the success of its 1st edition in New Delhi in September 2015, the Pakistan-India collaborative platform ‘Shaan-e-Pakistan’, as conceived and led by Huma...
Hassan Ali's Ramp Walk

Hassan Ali’s Ramp Walk Made Fans Furious

Hassan Ali was dropped from a recent Sri Lanka test series squad due to severe rib injury. The fans were furious after the injured...

Model Robina Khan and Makeup Artist Bryan Williams Resolve Their Feud

A highly-publicised feud between fashion model Robina Khan and renowned makeup artist Bryan Williams has come to a peaceful resolution. Last month, Robina Khan and...

Cannes Film Festival 2016: Best Makeup looks

The Cannes Film Festival 2016 is well and truly underway, and the stars have been taking the opportunity to experiment with their red carpet...
ideas-lead

Ideas Western Pret Winter Collection 2015

The chill in the air has forced all of us to draw our shawls, hoodies and jackets out! A dilemma we all face though...
Edenrobe Atrium Mall

Edenrobe – Taking the Local Garment Industry to International Standards

Pakistan's men fashion industry still has a long way to go, but there are a few brands that are far above the excellence, leading...

Levi’s® Celebrates That ‘You Are Wonderfully Made’ This Ramadan

Lahore, Pakistan – 31st March 2022: This year’s Ramadan greeting from Levi’s® is clear and simple – “You are Wonderfully Made”. At the campaign’s core...
breakout

Breakout Enjoys a Day with Children at SOS Village

“Do not let what you cannot do interfere with what you can do,” John Wooden has rightly said these words that if you cannot...

Fashion Goes E-commerce First

Fashion in Pakistan has come a long way. Our designers are recognized across the world and their work is appreciated by all. Who doesn't...
Men's Fashion Trends In Pakistan You Need To Know For Winter 2022

Men’s Fashion Trends In Pakistan You Need To Know For Winter 2022

Let's discuss the newest winter vogue styles for guys in 2022! We are aware that males of both sexes show an equal level of...
ayesha omer sarees

8 Times Ayesha Omer Looked Absolutely Stunning In Sarees

Ayesha Omer is undoubtedly a fashion icon in the Pakistani entertainment industry and she’s got a saree collection to support that! 1. The All-White Look A...

Best Black Friday Deals in Pakistan That You Must Avail!

As the biggest sale of the year, Black Friday approaches there are various deals and amazing discounts being offered by online portals, websites, and retailers...