REDEFINING OUTDOORS

REDEFINING OUTDOORS

Rafi H Abidi, Founder and CEO, Outdoor Advertising Assets says “…mockups, cutouts or billboards constitute tried and tested methods of OOH advertising which are being...
MAI HOON SHAHID AFRIDI - A ray of hope

MAI HOON SHAHID AFRIDI – A ray of hope

Pakistani films lost their charm a few decades back, and since then the cinema reached its creative death and stood almost but over. The...
Home Industries

Home Industries turning into brands via Facebook

‘She is a model for Facebook brands, she is a designer, because she has her Facebook page,’ or maybe, ‘she is a makeup artist...
PTV A Fall from Grace

PTV – A Fall from Grace

Names like Tanhayyan, Dhoop Kinarey, Ankahi, Dhuwan transport us to a world of enchanting tales which became part of our lives. These masterpieces reached...
The Television Religion Nwq

The Television Religion

Television enjoys a position, which is incomparable to any other medium of mass communication, considering the influence it exerts on the human psyche. Even at...
Second wind for Local Entertainment

Second wind for Local Entertainment

With cable television ripping through the competition posed by terrestrial channels, foreign media has become more and more accessible. Indian media penetrated through the gaps...
Hum TV Up

Hum TV:Up and Close With Duraid Siddiqui

A dialogue between Synergyzer and Duraid Siddiqui, CEO of a newly launched Pakistani entertainment channel, HUM TV Synergyzer: What inspired you to launch a new...
Corporate Blogging

Corporate Blogging: Companies’ Virtual Dating Point with Consumers

In this dog-eat-dog era of competition, business organizations are ravenous to carve out, create and maintain a leading edge over the competitors. One tool that...

Shan-E-Ramadan

By Ufaq Ashfaque   JULY 10, 2013 – Pakistan’s leading television channel ARY Digital launched a new ad to celebrate the arrival of Ramadan.   The TVC...
Despicable Me 2 targets adults

Despicable Me 2’ targets adults

By Ufaq Ashfaque JULY 10, 2013 –Walt Disney hits cinemas with their latest production entitled ‘Despicable Me 2’.  After the successful production and an animation...
Magnum and Lipton at the 12th Lux Style Awards

Magnum and Lipton at the 12th Lux Style Awards

By Ufaq Ashfaque   JULY 9, 2013 – Unilever promoted its premium products Magnum and Lipton by extending the products into the prestigious Lux Style Awards. ...
Dark Marketing

Dark Marketing: To do or not to do

Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Unpixelating The Digital Sphere

Unpixelating The Digital Sphere

Where there are more than 30 million internet connections in the country, according to an estimate by the Internet Service Providers Association of Pakistan...
The Forbidden Love of Turkish Drama Serials

The Forbidden Love of Turkish Drama Serials

Not long ago, Pakistanis gaped at their television screens as they saw flawless beauties speaking Urdu in a most disturbing manner, with their lips...
NAVIGATING AIRWAVES

NAVIGATING AIRWAVES

“The ability to listen has the most retention, and radio spots should be produced creatively and exclusively for radio, and should not just be...
Looking forward to The Lux Style Awards 2013

Lux style Awards 2013 Announced

By Ali Rizvi   KARACHI, July 4 – The prestigious Lux style awards are to be held in 2013, celebrating success, appreciating new talent, along with...
Pakistans First Headline News Channel The fast and speedy Geo Tez

Pakistan’s First Headline News Channel-The fast and speedy “Geo Tez”

Gone are the days when there was just a single 9'o clock news bulletin aired from Pakistan Television (PTV).  The dawn of the new...
One to One

One to One with Mr. Zia Ul Islam Zuberi

Mr. Zia Ul Islam Zuberi, Head of Communications, Siemens Pakistan Engineering Company explains the importance of PR in technology-based companies. Synergyzer: What lifecycle phase would...
The Television Religion

The Television Religion

A Pakistani is as much a follower of the 'Electronic religion' as he is of 'Islam'. The medium is viewed religiously in almost every...
The Evolution Of Corporate Lifestyle in Pakistan

The Evolution Of Corporate Lifestyle in Pakistan

In the last decade or so, lifestyles in Pakistan have been changing rapidly. Be it the influx of new housing schemes and gated communities, modern...