Companies working in the business-to-business (B2B) and business-to-consumer (B2C) domain, with a growing customer base and a competitive corporate environment, are fast emerging on the global corporate landscape and require effective social marketing tools.


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eMarketer, an independent market research company has made startling revelations regarding the B2B and B2C businesses. According to the report, B2B companies view Linkedin as an effective social media marketing tool to promote the company and stay connected with its external environment including clients, suppliers, stakeholders, and customers.

Facebook is the most used and a key social media platform to market a business, a fact that 67 percent of B2C businesses and 29 percent of B2B businesses supported.

In addition, a survey conducted by another research company, SocialMedia Examiner states that nearly 16 percent of respondents would use Linkedin if they were compelled to select only one social media platform to market their business.

Over the years Linkedin has gained prominence, especially among the professionals as they can share and update their resumes which are accessible by all members in their network.

A few advantages which businesses enjoy by using Linkedin include improved search rankings, cost-effective marketing, accessibility to international markets, increased traffic, and increased exposure.

Moreover, Linkedin also facilitates businesses in creating, maintaining and expanding business partnerships and gives them the opportunity to increase their clientele without making any costly marketing endeavors.