Burger King in collaboration with WWF-Pakistan has initiated a ‘nationwide plantation drive’ through its ‘Adopt a Tree’ program. Through this program, proceeds from Burger King’s Classic King Box – which is its family meal for Rs. 1180, will be contributed to this cause.
The initiative was launched with the plantation of 500 trees on Thursday, 20 August 2015 at the University of Karachi.
The activity aims to engage schools, corporates, civil society organizations and media houses to create awareness among public at large to support this initiative and plant more trees to enhance beauty and increase tree cover of the area.
Speaking on the occasion, Saba Hassan, Head of CSR of Burger King remarked that extreme weather patterns in Pakistan, such as the recent heat waves, rise in temperature, frequent cyclones, uncertain rainfalls, super floods and severe droughts are caused by climate change.
These extreme events have brought about drastic changes in the socio-economic and environmental conditions of the country. This situation is quite visible in recent floods across Pakistan, heat wave in Sindh particularly Karachi and last year drought situation in Tharparkar district. ‘We believe that extreme weather events like heat waves could only be mitigated with the help of such plantation activities across country’, she said.
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