Burberry is changing the way it creates, presents and sells its runway collections. From September, the UK fashion house will replace its current four show calendar with two shows in February and September, featuring both womenswear and menswear.
Described as “seasonless, immediate, and personal”, the new format has been designed with a global audience in mind, and the collections will be available to purchase in-store and online immediately following the show.
“The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves,” said Burberry Chief Creative and Chief Executive Officer Christopher Bailey.
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