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Britannia has introduced a new herb-flavored rusk variant called Maska Rusk. The TVC is conceptualized by Grey Group agency. The TVC features Indian actresses Konkana Sen Sharma and Neena Gupta. The message conveyed via advert is – ‘Healthy Mein Lao Masti.’ Maska Rusk is rusk that’s flavored with butter and savory herbs. The product was launched in the market in August this year.