Al Karam Sprng Summer Lawn 2021
Image Source: : R Photography

2021 comes as a bright year for fashion, and leading it like always is Alkaram Studio by bringing the best of its creations for all patrons to love. Previously, the mega-popular retail brand announced the critically-acclaimed actress Maya Ali to be the newest Alkaram Woman, and now Alkaram has celebrated the season even further by commemorating the Spring/Summer Unstitched Collection ’21 via an idyllic event, aptly-titled ‘Gateway to Greece’ which took place on the 17th of February, 2021 at the Emaar Promenade.

Set next to the roaring foamy waves of the sea at the exclusive promenade, the event inspired by the warm azure waters of the Mediterranean crashing on the Greek shore celebrated the launch of Alkaram Studio’s latest Spring/Summer unstitched volume for the year, and was attended by a select audience of influencers and fashion publications, along with the Chief Commercial Officer of Alkaram Studio, Khurram Koraishy.

The event, which was curated by The Social Squad not only brought forward the leading fashion voices to one venue, but also kept them entertained with interactive activities enough to keep everyone’s excitement levels filled to the brim. This included a soothing live performance on the violin which complemented the breezy environment the guests sat at, a mosaic artist who also taught the guests how to make their own statement art pieces, and a portrait artist that had everyone lining up to get their unique sketch made.

Amidst the exclusive invitees from the fashion crowd, names like Fatima Hassan, Hunaina Rasool, Naiha Eiman, Alizay Pasha, Alishay Adnan, Reeja Jeelani, Umair Mirza, Yasir Khan, Areej Fatima, Aden Rehan, Saneela Swaleh, Noor E Sehar, Faiza Lakhani, Farah Vayani, Rabia Mughni, Farah Haq, Maliha Rehman, and Mohammad Ahmed graced the event adorned in bespoke Alkaram ensembles.

Image Source: R Photography
Image Source : R Photography

The crowd was seen in a mix of cuts & silhouettes all made from Alkaram Studio’s mega-versatile Spring/Summer Unstitched Collection ’21, turned into both eastern and western looks, including an array of custom-made wrap dresses, crop tops, long boot-cut pants, and a myriad of flowy tunics that perfectly complemented the volume’s ideology of mixing Grecian inspirations over traditional fabrics and an organic colour palette.

The overall vibe of the event perfectly captured the essence of what the latest volume from Alkaram Studio offers as it was enough to transport just about anyone to the scenic multicoloured cliffs of the Aegean coast and the picturesque spots on Santorini. Encapsulating all that and much more, the event was a pure ode to the 150 articles introduced in the Spring/Summer ’21 Unstitched volume which have intertwined the Greek identity with a traditional set of organic motifs, a vibrant summer colour palette, and aesthetically-pleasing prints for all to be dazzled by.

Speaking about the latest volume, Ather Ali Hafeez, the Creative Director and Maestro behind Alkaram Studio noted the wide array the latest collection offers.

“The Spring/Summer’21 Unstitched Collection brings forth a kaleidoscopic view of what we imagine the upcoming season to look like. It is inspired by nature and niches of organic patterns, which have been gracefully adorned in a colour palette that promises to keep the traditional aesthetic alive. Select from a range of 150 unique designs, where each promises to encapsulate you in a breezy vibe.”